In February 2010, Lady Gaga and pop singer Cyndi Lauper joined MAC’s Vivaglam campaign and released a signature lipstick to benefit the MAC AIDS fund.
All the money raised from the sale of the lipstick went to support men, women and children living with HIV and AIDS. In less than a week, Viva Glam Gaga outsold every other product in Viva Glam’s history.
