Polaroid and Lady Gaga, who was recently named the company’s creative director, will reveal their first collaboration called “Polaroid Grey Label” at the 2011 Consumer Electronics Show, which will take place in Las Vegas on January 6th. 

At last year’s CES, Gaga said: “I am so proud to announce my new partnership with Polaroid as the creative director and inventor of specialty projects. The Haus Of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation and we are excited to collaborate on these ventures with the Polaroid brand. I am so excited to extend myself behind the scenes as a designer, and to – as my father puts it – finally, have a real job.”

After being named Polaroid's Creative Director in January 2010, Lady Gaga and Polaroid collaborated to define a direction for the line that blended the brand's core values with Lady Gaga's creativity. Stemming from "greige goods," a fashion-industry term for fabric in its purest form, the Polaroid Grey Label line encompasses Polaroid's heritage of delivering simplicity with the style, wit, and sensibility of Lady Gaga.

committed to bringing originality back to product design across all genres, Lady Gaga articulated that all Polaroid Grey Label products communicate three essential elements of self-expression: Creativity, Instant Artistry, and Fashion.

"The Polaroid Grey Label line embodies the Polaroid brand, with an injection of the future-looking fashion and design mantra of Lady Gaga that simply can't be replicated," said Scott W. Hardy, Polaroid's President. "It represents Polaroid innovation for the new generation, one in which there are no limitations to sharing creativity through photography, both physical and digital."

Get all the details on Gaga x Polaroid's collab on our social media accounts