MAC Cosmetics and Lady Gaga will be launching their second Viva Glam collection on February 17th in the U.S. and in March internationally. All money raised from the sales of Viva Glam lipsticks and lipglosses goes towards the MAC AIDS Fund.

She’s an amazing fit for us in so many ways. I think the most important quality is that she is real and she speaks her mind. When M·A·C originally started it, was truly a place for all the misfits of the world, where they could feel comfortable and know that they wouldn’t be criticized. We’ve always been all about welcoming everyone into our universe, Senior Vice President & Creative Director of MAC Worldwide James Ganger said. 

He added: ''Gaga is bringing that same spirit to the world. She spreads this message of “don’t be afraid to be who you are, don’t let people put you down,” and radiates this sense of empowerment. Look at how courageously she’s been speaking out lately. She’s so passionate, focused and articulate, and I think we are, too. Especially with VIVA GLAM, we really put ourselves out there and every cent goes to the cause.''

MAC AIDS Fund was founded in 1994 and has raised over $202 million to date with 13.8 million Viva Glam lipsticks sold. The entire $14.50 price is donated to the cause, including would-be profits for retail partners.