Steve Stoute, the former music executive, has long played matchmaker between the popular culture and corporative America. He kaunched Translation Consultation & Brad Imaging in 2004, and linked Justin Timberlake to McDonald's for the fast food chain's "I'm Loving It" campaign, helped seal LeBron James' partnership with State Farm Insurance, Gwen Stefani's pact with Hewlett-Packard, Lady Gaga's deal with MAC Cosmetics, and Jay-Z's exclusive line with Reebok.

Stoute - never at s loss for words - is also debuting a new book, "The Tanning of America: How the Cultue of Hip-Hop Rewrote the Rules of the New Economy," out this week. To coincide with "Tanning," he is developing a video series, "The Tanning Effect" eith AOL HuffPost Media Group. Check out the exclusive trailer above, featuring Jay-Z, Pharrel Williams, Lady Gaga, and music industry impresario Jimmy Lovine.

For more info of "Tanning of America": click here