Historically, the tech and music industries haven’t worked well together. But Troy Carter, — a manager of top music act Lady Gaga,— know that in today’s entertainment landscape, the two sides need learn how to play nice. Check out the full session in conversation with Kara Swisher below.
If you’re just interested in the Gaga-related bits, skip around to 13:40, 15:00, 16:00, 24:00.
When Swisher asked about Gaga’s upcoming album, ARTPOP, Troy said:
One of the things that came out publicly was that we’re working on an application right now, just because you can’t interact with an MP3. It’s very passive to get in your car, you turn on the radio and listen to a song. To actually engage with the music in an application, we feel that’s kind of pushing it towards the future and will probably become the standard.
Just allowing fans to engage with the content. Back in the day, you open up your album, you read the liner notes, you read the lyrics, you wanna know everything there is to know about that artist. To be able to turn the album into a living, breathing thing.
