Lady Gaga may be scaring everyone with her character on American Horror Story: Hotel, but she keeps her holiday spirit because she and Tony Bennett are the new faces of Barnes & Nobles holiday campaign. Nobles founder and chairman Leonard Riggio who has 74 years old, is the creative force behind the company's upcoming ad campaign set to start airing on Monday.
In the commercial, Gaga and Bennett separately walk the aisles of a fictional Barnes & Noble, looking for gifts for each other, as they sing "Baby, It's Cold Outside." They ultimately bump into each other and exchange books.
In the commercial, Gaga and Bennett separately walk the aisles of a fictional Barnes & Noble, looking for gifts for each other, as they sing "Baby, It's Cold Outside." They ultimately bump into each other and exchange books.
“I’d been thinking about physical books, digital books, future store concepts, and the essence of what is it about us that makes us who we are,” Riggio told The Wall Street Journal. “The idea of the meeting place, the piazza, is so much of what we’ve become across the country.”
Mr. Riggio asked Tony Bennett, a longtime friend, if he’d be willing to participate in the TV commercial, and if he could bring in Lady Gaga. The pair released a successful collection of classic duets in 2014 titled “Cheek to Cheek.” Mr. Riggio had seen them perform together and enjoyed their personal chemistry. The commercial was directed by Swedish director Jonas Åkerlund, who has worked with Gaga in her past music videos for ''Paparazzi'' and ''Telephone''.
