The new commercial of Tudor Watch for the 'Born To Dare' campaign featuring their brand new ambassador Lady Gaga has been released today. Gaga as the new face of the Swiss brand appears playing the piano in front of the dark side alter-ego. 

Bearden explained to a fan on his Instagram account the ideology behind saying: "It seems pretty self explanatory to me but many are having questions about it. Basically it's just a refined Gaga and a rebellious Gaga having a musical duel." "That's all, but all art is what you make it, so whatever you feel is what it's about. Enjoy!." 

The video was directed by filmaker Mark Romanek, produced and rearranged by musical maestro  Michael Bearden and photograph and light directed by Adam Richards.