Lady Gaga has announced that she is launching her own beauty brand, Haus Laboratories. The brand-new collection will include kits combining lip liner, lip-gloss and all-over color, which is set to launch in September with pre-orders beginning July 15th.

In the official press release, Gaga said: "When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard-working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. "It was then that I invented Lady Gaga, she continued. 

I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn't come naturally from within. But I'm so grateful that makeup inspired bravery in me I didn't know I had. I've come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way."