Lady Gaga kicked-off Island Garden's Meridian at AT&T TV's Super Saturday Night to hundreds of fans who gathered at the newly built arena the night before SuperBowl Halftime Show. The event, which was live-streamed via Twitter on AT&TV's profile was quickly one of the top's online media streams, making it a worldwide trending.
Gaga debuted her Enigma show from Las Vegas to Miami with full 5G technology and multimedia experiences for all attendees, including interactive screens and boards, a 60-foot Monster Wall with over 25,000 combinations and exclusive angle Fan Cams. Some of the celebrities including Paul Rudd, Jeremy Renner, Jon Hamm, Eiza Gonzalez, supermodel Adriana Lima, and Shangela were among the attendees.
AT&T who partnered with the Born This Way Foundation, donated $1 for every retweet using the hashtag #SuperSaturdayNight until the goal of $250.000 was reached.
AT&T who partnered with the Born This Way Foundation, donated $1 for every retweet using the hashtag #SuperSaturdayNight until the goal of $250.000 was reached.