Lady Gaga's beauty start-up brand Haus Laboratories has announced it will be partnering with Born This Way Foundation, her charity created back in 2012 with her mother Cynthia Germanotta, to create a kinder and braver world.
As May is the Mental Awareness Month, Haus Labs has started it by announcing
they will be donating $1 from every paid transaction on their website in
support of the Born This Way Foundation slated to run through May but, both
brands have a commitment to show support 365 of the year.
According to the official press release, Haus Labs collectively share in one
of Gaga’s core values: kindness inspires bravery, as believing that creating
mental health resources should be more important than ever, to help increase
access to resources and awareness amidst our global mental health crisis.
Together we wish to lead with love while working towards a kinder and braver
world.
I have always wanted to build a company that would support charitable efforts. Starting today, @hauslabs will donate $1 from every paid transaction on https://t.co/lfX4GLwMiF to @BTWFoundation. pic.twitter.com/4teZuulzbA
— Lady Gaga (@ladygaga) May 1, 2020
Initially launched exclusively on Amazon in 2019, Haus Laboratories offers a
full range of cosmetics that include everything from liquid eyeliners to
pigmented lip glosses. Make sure to buy your favorite Eye-Lie-Ner, Lip
Crayon, Lip Gloss, Lipstick, Lip Liner, Eyeshadow Palette, Liquid Shimmer
Powder, or build your own favorite collection to support Gaga's foundation
now!
