With the release of her sixth studio album, Lady Gaga introduced us to Chromatica through her eyes. Now, the Grammy-Award winning artist and cultural icon has teamed up with Adobe Inc. and Live Nation to challenge you to use your creativity to bring your own inner world of Chromatica to life, a planet anchored by equality.
Using exclusive assets curated by Mother Monster and The Haus Of Gaga, tap into your imagination and creatively express the unique meaning of 'Chromatica' to you, by using any of your favorite Adobe creative apps, including Photoshop, Illustrator, Adobe Spark, and more.
“My fans have consistently shown their love and creativity through their art over the years, and always make me feel so happy and understood. I can’t wait to see what Chromatica means to them,” said Lady Gaga.
HOW TO ENTER:
1. Download and select the Chromatica assets you will use in your design.
2. Using your favorite Adobe creative apps, pull in at least one of your new assets to create your Chromatica.
3. Share your creative design on Instagram or Twitter between now and July 21st with #LadyGagaxAdobe, and follow the hashtag to see how other Little Monsters are bringing their inner worlds to life. (Make sure your account is public)
One grand prize winner will receive:
- $10,000 cash (or local currency equivalent)
- 12-month Adobe All-Apps Creative Cloud Subscription
- A high-quality print of your artwork, autographed by Lady Gaga
Nine Second Place Winners will receive:
- An autographed Lady Gaga poster
- $400 cash (or local currency equivalent)
- 3-month All-Apps Creative Cloud Subscription
“Adobe’s mission has always been to empower people to express themselves creatively. Now more than ever, creativity is being used to speak out against inequality, cope in the midst of a pandemic, and, hopefully, build bridges with one another,” said Ann Lewnes, EVP + CMO, Adobe. “Who better to join forces with than one of the most creative and compassionate people in the universe, Lady Gaga, to empower our community to build worlds that unite us all.”
Please visit http://creativitytour.adobe.com/challenges/chromatica for step by step instructions on how to enter the “Create Your Chromatica” Challenge, as well as more information on the Adobe Creativity Tour. Contest open to residents of US, UK, Canada (exc. Quebec), France, Germany, and Japan.
