A constellation of creative personalities has come together to push the boundaries of what collaboration means. Nicola Formichetti, Gaga's fashion director and Haus of Gaga longtime member takes us behind the scenes of creating the Queendom: the shared universe of Dom Pérignon and Lady Gaga, exploring the creative process behind reinterpreting the heritage of the champagne brand and the aesthetic universe of Mother Monster.
''What Dom Pérignon represents, and the history and all those things, it really matched with who Gaga is and where she wants to go,'' says Nicola.