Lady Gaga has teamed up with Westfield, the shopping centre chain for a global live-streamed concert experience on September 30th, to promote the upcoming jazz duets album 'Love For Sale' with Tony Bennett.
Gaga will perform several new tracks from the album, either within physical Fan Zones in 21 Westfield centres across London, Europe and the US or online. Gaga said: “I love singing jazz music and am very excited for everyone to hear my new album with Tony Bennett, Love For Sale. I am grateful to Westfield for helping bring me and my performance to my fans across the world even when I can’t travel to them.
The partnership will combine Westfield’s virtual presence and physical locations to bring fans and consumers from all around the world together in a one-of-a-kind virtual-meets-physical hybrid concert. Taking inspiration from the ''Love For Sale'' album, the fan zone will host cabaret seating with complimentary food and beverages, as well as limited edition Lady Gaga merchandise.
Unibail-Rodamco-Westfield chief customer officer Caroline Puechoultres said: “To partner with Lady Gaga, who is such an iconic and powerful force in the industry, is a huge opportunity for us to bring consumers together virtually and physically to launch her new album. Our network of destinations offers the power to bring people together and share memorable experiences in partnership with artists and brands. We are delighted to deliver this 360 Gaga experience to fans and customers, particularly at our newly branded centres and hope the public enjoy the experience.”
Fans will also be able to access a ‘Watch Together’ function where they can meet up virtually in groups of six in their own private room. Registration for exclusive access to the performance is live now at live.westfield.com and tickets to the Fan Zones will be available from September 20 via eventbrite.com
Tickets for the online performance and the fan zone are complimentary, but there will also be an opportunity to donate to Lady Gaga’s Born This Way Foundation and Tony Bennett’s Exploring The Arts Organization. Stay tuned for the upcoming teaser video!
