Lady Gaga and Tony Bennett have teamed up with ViacomCBS to release 3 television specials for the promotional rollout of ''Love For Sale,'' in their "biggest cross-platform music collaboration to date".The new and expansive deal covers multiple projects across the global entertainment and content company’s portfolio, including CBS, MTV Entertainment Group, and Paramount+.
This initiative ties in with Bennett and Gaga’s new album, Love For Sale, the new collaborative album from Tony Bennett and Lady Gaga, which will be released on October 1st on Columbia Records/Interscope. A celebration of the Cole Porter Songbook, the album will be Tony’s last studio and is the culmination of Bennett and Gaga’s 10-year recording history.
The ViacomCBS partnership includes the following which are coming soon to MTV and Paramount+:
Multiple Exclusive Global Video Premieres:
MTV Classic will air the global video premiere of the album’s title track “Love For Sale” and additional songs to be announced at a later date, airing exclusively on MTV’s worldwide network of channels across 180+ regions with the support of the ViacomCBS Times Square Billboard.
One Last Time: An Evening with Tony Bennett and Lady Gaga:
The first concert special honoring the musical legacy and enduring friendship of Tony Bennett and Lady Gaga will air on CBS on the Sunday of Thanksgiving weekend, November 28 at 8 p.m. ET/PT.
Filmed at two sold-out shows at Radio City Music Hall in August 2021 to celebrate Bennett’s 95th birthday, the live concert brings together the two incredible entertainers performing duets and solo songs honoring their shared love of the Great American Songbook.
MTV Unplugged: Tony Bennett & Lady Gaga:
The second show, filmed in an intimate studio setting around the same time as the Radio City Music Hall shows. Taped earlier this summer in front of an intimate studio audience in New York City, the show will be a combination of duets and solo performances of songs from their upcoming album Love For Sale. MTV Unplugged is produced by MTV Entertainment Studios. With no airdate yet confirmed, it is slated for this winter.
The Lady and The Legend:
The last of the specials streaming exclusively on Paramount+, a new documentary presentation will chronicle the making of Tony Bennett and Lady Gaga’s most recent album together and follows their unique and profound 10-year relationship while exploring their musically rich recording process, beginning with their first recording of the duet, “The Lady is a Tramp,” their collaborative album Cheek to Cheek, and the forthcoming follow-up album, Love For Sale. Combining hours of footage from the studio and on the road, ''The Lady and The Legend'' provides an intimate look into a beautiful friendship and musical partnership that transcends generations.
“We are honored to partner with the legendary Tony Bennett and the iconic Lady Gaga for ViacomCBS’ biggest cross-platform music talent collaboration to date,” said Bruce Gillmer, Chief Content Officer, Music, Paramount+ and President of Music, Music Talent, Programming & Events, ViacomCBS. “With the sweeping range of our unique brands and platforms, ViacomCBS offers an unparalleled one-stop-shop for artists to showcase their global music releases and creative content of all varieties.”
“The ViacomCBS 360 partnership is innovative and clearly ahead of its time. It serves as an indication of what the future holds for the entire entertainment industry at large. The “one-stop shopping” aspect of the partnership gives us the unprecedented ability to seamlessly launch and market “Love For Sale” on a global basis,” said Danny Bennett, son and long-time manager of Tony Bennett.
